Posted on HuffPost Tech
In early September at the Supermobility/CTIA conferences, I moderated a discussion about the future for the Internet of Things (IoT). The women in technology panel focused on multiple layers of the IOT world. With the world being constantly plugged into different devices, we're becoming super connected to everything, changing the consumer and business landscape.
Our discussions covered what some top companies are developing as best practices in IOT -- from infrastructure and R&D to market strategy and successes or failures within each structure. We had[...]
Repost from HuffingtonPost Tech
Lately, I've had more people asking me what the secret sauce of a successful crowdsourcing campaign is. It's quite simple, but it's more than just getting consumers to vote, like, or jump on the bandwagon and buy the products you are creating. It's about actually creating an entire brand experience for followers. You need to be willing to dig into detailed planning that integrates streamlined action items into that plan. Strategic thinking is invaluable in crowdsourcing activities. We live in an age of entrepreneurial overload, after all -- how are you going[...]